With the rise of social media and advanced data analysis, brands are able to deliver increasingly relevant and targeted messages to consumers. MAC Cosmetics Headquarters 2316 Delaware Ave P.O. The global makeup market size is projected to grow from $41.85 billion in 2022 to $61.34 billion by 2029, at a CAGR of 5.61% during the forecast period. You need at least a Starter Account to use this feature. In recent years, homegrown beauty brands such as Perfect Diary, Florasis, and Judydoll have emerged to address native demand in the second-largest market for makeup. . Zeesea similarly released eyeshadow palettes in collaboration with the British Museum, while Millet Pepper has focused on global expansion via selling on Amazon or through influencer marketing in Europe. And this isnt just the case for informational keywords. Certain areas within beauty, such as skincare, became an area of focus instead as people looked for ways to de-stress. Total global cosmetic sales in 2020 was a whopping $483 billion. When we compared informational vs transactional searches, online publishers really pulled ahead. Consumers especially millennials and Gen Zers are leading the shift away from single-use plastic. Jun. A few brands are working to cater to older consumers, such as Gen Xers or baby boomers. Thank you Fortune Business Insights for your efforts and prompt response, I had a great experience working with Fortune Business Insights. Since Unilevers $1B acquisition of Dollar Shave Club in 2016, M&A of mens personal care brands has spiked, with deals including: D2C brands targeting mens personal care like Bevel, Lumin, Huron, Scotch Porter, Stryx, Hawthorne, and more have all reported growth in 2020, according to WWD. In addition, application of cosmetic products on a daily basis could be dangerous for skin. Meanwhile, Coral is creating a fully automated device that provides at-home manicures. Hair care products is where Amazon performed best in Google, with the second highest market share. South Korea has been a trendsetter in this category, with men in South Korea accounting for a fifth of global spend on mens skincare in 2018 a trend often attributed to the rise in popularity of K-pop idols. While MAC may have provided the blueprint for the brands that followed, the company hasn't been terribly affected by their competitors' success. Already, the countrys male skincare market was more than twice the size of South Koreas and more than three times the size of the US market as of last year, per Euromonitor. TikTok influencers Nel Twins also launched their own cosmetics line in April 2020, while the DAmelio family has worked with Morphe Cosmetics to roll out a variety of makeup products. Education will continue to be key as brands lean into transparency around both natural and synthetic ingredients to prove their safety and efficacy. You can see why SEO is incredibly important for beauty brands. portalId: "763793", Although MAC inspired countless cosmetics brands, they still retain the largest ecommerce market share in the cosmetics industry, especially in lip products. Another emerging beauty-wellness area to monitor is functional fragrances scents purported to have effects like reducing stress. Remarkable job and great efforts by your research team. Currently, you are using a shared account. Meanwhile, global brands have already rolled out mens cosmetics lines. From virtual try-on features to AI-enabled skincare analysis to waterless beauty products, the pandemic has accelerated once fringe technologies. This emphasizes relationships and long-term beauty marketing campaigns rather than superficial one-off transactions. Beauty Chef, a startup that has raised $6.8M, is already marketing its products by linking beauty to gut health. Nail care is also increasingly coming out of the salon and into the home. What will the next few years look like for the beauty industry? Pandemic disrupted the entire world and affected many industries. ", Statista, Mac Cosmetics brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1241179/mac-cosmetics-beauty-and-health-brand-profile-in-the-united-states (last visited May 01, 2023), Mac Cosmetics brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2022 [Graph], Statista, July 12, 2022. The highly visual nature of the beauty industry makes video marketing a critical strategy for brands. Asia Pacific Makeup Market Size, 2021 (USD Billion), To get more information on the regional analysis of this market, Request a Free sample. Recently, the virtual try-on space has seen a flurry of activity, including: Beyond skincare and makeup, hair and nail color also present use cases for virtual try-on tech. Moreover, cosmetics products have witnessed prominent adoption in the developing countries such as India, owing to swift change in consumer lifestyle, increase in disposable income, and surge in need for cosmetics products derived from natural extracts. "Mac Cosmetics Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beauty and Health Online Shop Users in The United States in 2022. This factor also resulted in the development of low-cost counterfeit products with lower-quality ingredients that are not safe to use. All rights reserved. A wave of startups and corporates are developing innovative material solutions to concentrate the active ingredients in shampoo, hand soaps, and more. For instance, creating and promoting engaging content across multiple channels helps beauty companies increase brand awareness and create authentic relationships within their audience. So, where do some of the top beauty brands and retailers rank in terms of organic search market share? It looks quite comprehensive and the data is exactly what I was looking for. Consumers are continuing to realize that not all synthetic ingredients are detrimental, and that biosynthetic ingredients offer a viable, more sustainable alternative. Following 2020s spotlight on racial justice and equity, a newfound focus on funding diverse brands has emerged as well. These platforms typically include tools for booking and managing appointments, showcasing their work, and accepting payments. If you are an admin, please authenticate by logging in again. Meanwhile, Johnson & Johnson has developed a host of personalized skincare systems, ranging from skin-scanning devices such as the Neutrogena Skin360 to 3D-printed face masks through its Neutrogena MaskiD technology. Going forward, expect a greater focus on the connection between gut health and beauty as the microbiome gains momentum as a wellness topic. For example, heres the top five ranked websites in the moisturizers sector of the beauty industry (informational searches vs product searches). Previous perks have included MAC Cosmetics coupons for 25% off storewide and a free gift with orders of $65+. Get insights on topics that are crucial for your business. The cosmetics industry has an annual growth rate of 4.75%. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive, Please pass on our sincere thanks to the whole team at Fortune Business Insights. As of 2018, Europe dominated the market, accounting for 31.0% of the global revenue. Customers are increasingly demanding greater insight into what their products are made of, and ingredient transparency has become a top priority not only for beauty and personal care brands but also for CPG and retail companies more broadly. The easy-to-read efficacy testing panel highlights the difference products have made in studies looking at metrics like hydration, firmness, oiliness, and more. With the added convenience and the short wait times some brands have orders ready in as little as 30 minutes expect the option to be available long after Covid-19 subsides. Indonesia, which has the largest Muslim population in the world, offers a, Brazil represents one of the fastest-growing global markets for beauty and personal care. The beauty industry has been awash with incubators in recent years. In December 2020, Google launched an AR-powered cosmetics try-on tool in Google Search, partnering with brands like LOral, Este Lauder, MAC Cosmetics, and more to let users try on searched-for makeup products using front-facing mobile phone cameras. Recycling models are also being adopted, such as those by early pioneers of the process MAC Cosmetics and Lush, both of which allow consumers to return empty product containers (to be recycled) for free items. Major countries in each region are mapped according to their revenue contribution to the global market industry. What was the value of the global makeup market in 2021? Big companies like Este Lauder, LOral, and P&G are really an amalgamation of lots of brands, and when they roll up all those brands, they hit a revenue number. Copyright 2023 CB Information Services, Inc. All rights reserved. Individuals can share tips and tricks with one another, help solve problems, and make recommendations based on their personal experience. While product personalization isnt a new trend, beauty brands are continuing to adopt new tech and refine their methods to create more customized formulations for consumers from tailor-made lip color to individualized hair treatment. The market research is offered along with information related to key drivers, restraints, and cosmetics market opportunities. Regional Insights. It comes with the additional cost of $2500.00 contact sales. In March 2021, beauty conglomerate Coty partnered with LanzaTech to leverage the biotech companys sustainable ethanol in its fragrances.
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