The video ends like this. These conversations arent arguments. Learn from Netroots Nation about research from the field of deep canvassing and receive training on how to apply this grassroots learning to your own power-building and persuasion work. Deep canvassing has been proven to be an effective way to help more people vote. 5. Deep Canvassing to Shift Hearts, Mind and Votes. He has been organizing for over 20 years, with deep experience in community organizing, electoral politics and the immigrants rights movement. "Canvassers asked people to talk about a time they were treated differently. But Science retracted the study five months later, after the lead author couldnt produce his data and admitted to lying about aspects of the experiments design. Since joining Peoples Action, Matthew has been a part of two of the largest deep canvass campaigns ever run. The watered-down intervention without the two-way exchange didnt move anyone to support undocumented immigrants. The key to changing peoples minds is to be curious about what other people think. Copyright 2021 by People's Action Institute and the New Conversation Institute. That means not making assumptions based on the voters age, race or their religion. Nancy had no such seemingly relevant personal experiences, nor did she appear particularly concerned about bathroom safety. organization. Topping and dozens of other canvassers were a part of that 2016 effort. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center A Qualitative Examination of Dialogical Elements in Anti-Racist Deep In short, very little, she writes in the same issue of Science, adding that the new studys results stand alone as a rigorous test of this type of prejudice-reduction intervention., Fleischer is planning more interventions. Do you have a script? Online training about deep canvassing 100,000 people door-to-door seeking to speak with marriage equality opponents. Could it be used to wage conservative culture wars? Ella then managed the Leadership LAB project at the Los Angeles LGBT Center, where a team of more than 1,000 volunteers and staff collaborated to innovate new methods of voter persuasion and prejudice reduction and apply them on the ground to help win LGBT rights campaigns across the country. Deep canvassing was not cooked up by experts in . Deep Canvassing with Dave Fleischer of The Leadership Lab Typically, in a political canvass, an activist might list a bunch of facts or statistics about why the voter should support their cause. That's why we keep our work free. As a subscriber, you have 10 gift articles to give each month. For me, I never had a transgender friend I was really close to until I was 56, he said, handing Nancy the picture. Most notably, Ella led the LABs collaboration with SAVE, Miami-Dades leading LGBT group, to develop and measure a deep canvass model that could reduce transphobia. Have a Conversation, academic study referenced by the New York Times that was published by political scientists David Broockman and Josh Kalla, http://www.vox.com/2014/11/13/7214339/campaign-ground-game. Rather, the deep canvass is built on a different set of assumptions than a traditional canvass. The woman eventually told Riley that she had voted against gay marriage in California, but that she now regretted that choice. It also seemed to bolster the contact hypothesis theory of prejudice reduction, which finds that personal contact decreases bias against a minority group. In 2012, Steve embedded with the Minnesotans United marriage equality campaign, which mobilized over 14,000 LGBTQ and ally volunteers to have more than 220,000 deep canvass conversations on the phones, contributing to a first-ever ballot box victory that many thought impossible. Script structure used to guide SURJ-NYC deep canvassing conversations on reparations, A Qualitative Examination of Dialogical Elements in Anti-Racist Deep Canvassing Conversations, 2021 (Journal article see fig. Volunteers went to the other half and started the conversations that Fleischer thinks can help change minds. ), Emile Bruneau, a neuroscientist who studies intergroup conflict at the University of Pennsylvania and was not involved in the canvassing experiments, tells me in an email it is so promising to see an intervention, any intervention, that has a lasting effect on big social issues.. Thats a new finding. We are still in the process of figuring this out. What does it take to divert someone away from prejudice and toward greater acceptance of others in order to build support for progressive causes? Dave Fleischer, director of the center's Leadership LAB, welcomed the academics' independent measurement of its canvassing program. Tweet A gray-haired Hispanic woman named Nancy cracked open the front door, though not enough to let her little dog eat our ankles. We can change the minds of 1 in 10 people we talk to. Dave Fleischer, director of the Leadership Lab. A lot of organizers dont know how to motivate volunteers, and if they cant rally volunteers around the urgency or desperation of an issue its difficult to mount a successful deep canvass program. But through deep canvassing, the activist is able to turn her around. Its much easier to put all your volunteers in a cozy phone bank where everyone gets to hang out and eat pizza.. And while the effects may be small, only moving opinion a handful of percentage points among those canvassed may be worth it, too. They still felt more positively about transgender people than those who had gotten the unrelated canvass. He enlisted a graduate student at UCLA named Michael LaCour to see if there was a measurable effect. issues, told me that changing peoples minds about transgender rights might simply come down to which side gets to a voters door first to do the persuading.. A 2016 study in Science proved it was possible. Why is deep canvassing relevant to the world we live in today? (One clinical therapist I showed it to said it sounded a bit like motivational interviewing, a technique used to help clients work through ambivalent feelings.) The Leadership LAB battlefield: transgender rights. She recounted that when Jie was 3, the toddler responded to a question about possible Christmas presents by asking: Could Santa turn a girl into a boy?, Rileys devotion to Jie had a visible impact on several voters, including the mother of a 7-year-old girl. We want to avoid asking for permission, she told them. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. If a group wanted to oppose him in the next election, you would want to have 50,000 conversations to change 5,000 voters minds. That campaign completed 3,000 conversations, and persuaded over 40 percent of those people to support the amendment. Fanned out across the neighborhood were more than three dozen Leadership Lab volunteers, many of them local college students, as well as progressive activists from around the country hoping to learn about changing voters minds. 1), Unpacking Deep Canvassing, Indivisible, 2021 (see right to vote video example at 19:49 mins), Attribution-NonCommercial-ShareAlike CC BY-NC-SA, Contact a Commons librarian if you would like to connect with the author. Then, last month, the North Carolina General Assembly passed a bill preventing cities and counties from enacting their own anti-discrimination legislation, stripping existing protections. Betsy Levy Paluck, an associate professor at Princeton who studies bias, believes the study will have broad implications for those in her field. New distinctions In this graph, Broockman and Kalla break down how the canvassing moved the needle on particular questions: whether the government should provide attorneys for undocumented immigrants in legal proceedings; whether the US should grant legal status to people who were brought to the US illegally as children; whether they support deporting all undocumented immigrants; and whether undocumented immigrants should live in fear of daily deportation. The design of this tool was inspired by the Business Model Canvas. What do social scientists know about reducing prejudice in the world? About Us - The Leadership LAB Volunteers may find #KnockEveryDoor through a variety of channels: An increasingly large body of political science research shows that the gold standard for moving a voter to the polls is a personal conversation between a volunteer and a voter.1 These conversations are the most powerful when they are in person, but they are also effective when a volunteer and a voter engage via the telephone. We work to empower volunteers to connect the personal to the political with voters in order to make long-term, meaningful impacts on elections. Deep Canvassing: 7 Questions with Dave Fleischer Its of a real voter and a canvasser from the Leadership Lab, a program of the Los Angeles LGBT Center, which spearheaded this canvassing method after losing the 2008 Proposition 8 ballot initiative in California.
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